Published at 5/8/2016
unu x urban artists
Berlin visual artist Carmi Grau creates a second special edition of the unu smart electro-scooter
Berlin, May 9th 2016
Carmi Grau is the second Berlin artist to take part in the unu urban artists project. Partnering with the manufacturer of the smart electric scooter with portable batteries she has created a further special edition unu. Two have been created by Carmi Grau – one based on a pink unu and a second with a blue version.
The unu is a clever combination of innovative technology, timeless aesthetics and urban flair. The scooters designed by Carmi Grau as part of the unu x urban artists project launched by the start-up company follow the creation of special editions by the Berlin artist, graphic designer and curator SuperBlast.
“We are very pleased that we could win the participation of Carmen Maria Traud alias Carmi Grau as the second outstanding visual artist featured in our unu x urban artists project,” says Yasemin Ege Tulay, Head of Marketing.
The artist who specializes in illustration and typography has worked for major agencies, for record labels like Sony Music and Universal Music, and for firms such as Lufthansa and Microsoft.
Speaking of her collaboration with unu, Carmi Grau says “It was great fun designing the special unu. For one thing, it is really exciting to work together with such a young team. And they make a really cool electric scooter.”
The unu mission is to provide the optimal mobility solution for city residents with the aim of connecting people more closely with their city. The electric scooter launched in 2014 is the company’s first product and is currently on sale in three countries, Germany, Austria and Switzerland.
unu - the smart electric scooter
unu combines innovative technology with stylish aesthetics and urban flair. With their first product, the electric scooter with portable batteries launched in 2014, unu delivered for city residents a new mobility solution. City riding with the smart electric scooter means an environmentally friendly and practically noiseless journey.
The firm’s homepage unumotors.com allows the unu buyer to pick a configuration from six body colours and three options for the seat to personalize the electric scooter. The unu will be delivered directly to the customer’s front door. The affordability of the unu – from 1,699 Euro in Germany - is thanks to an e-mobility business model new in the automotive industry. With running costs of 70 Cent / 100 km the unu is also the most economical way of being mobile in the city.
The unu electric scooter is fitted with the KERS technology (Kinetic Energy Recovery System) familiar from Formula 1 race cars – an application of the brakes sends energy back to replenish the batteries. The batteries are portable and can be recharged at any 230 V power outlet. In several cities in Germany, Austria and Switzerland anyone interested in experiencing this innovative technology for themselves can sign up for a test drive. These are organized through a strategically implemented network of unu Pioneers. In 2016 further European cities will be added to the list of those where an unu test drive is offered.
Since 2015 the unu crew is co-located in the Factory Berlin complex, a centre for start-up enterprises which is also the home of Twitter, Pinterest, SoundCloud and Freelectics. The young firm is expanding rapidly and now has a staff of almost forty. In addition there are over fifty unu Pioneers deployed to arrange test drives for potential customers.